Ever wonder how the major television networks such as QVC and HSN create their infomercials? They have taken the ability to sell over video and turned it into an art. Here at PTZOptics we decided to break down the magic and create a free download kit for our customers to learn exactly how they can use the formula with their own products and services.
This article was originally posted on Medium.com here.
MicroStreaming is a form of live production which can eliminate post production requirements yet still provide valuable marketing videos with real production value. PTZOptics has pioneered this new technique and has now released a free video series (below) & eBook introducing the main topics of interest. In this article we will discuss the business drivers for the creation of high quality video content and how MicroStreaming.io is becoming a preferred workflow with today latest live production software.
What are the Business Drivers?
When Salesforce.com published the above statistic describing the business value for video views and sales personnel time valuation; we knew things were going to change. Everything from on-demand video content to live streaming webinars on-demand content is becoming a central focus for advertising and marketing initiatives in businesses of all sizes. The entire industry is embracing video for the simple reasons stated above. Customers are researching online for the majority of their decision making process. One recent study on Slideshare.net unveiled that 90% of customer research time is spent online before a sales representative was contacted. Both consumer and B2B purchasing decisions are being influenced by on-demand video. Whether you decide to leverage YouTube’s dominance in the video search arena or simply want to add a series of videos to your existing website MicroStreaming is a great DIY solution.
PTZOptics “MicroStreaming” approach pulls from effective sales principles and applies live streaming technologies to a new innovative workflow. “Using a green screen with virtual sets allows marketing teams the ability to place their next video anywhere in the world! We seemlessly switch between various scenes to make our videos more powerful” says Paul Richards Dir of Business Development at PTZOptics. “So many customers have asked how we make our marketing videos that we decided to create a complete YouTube Series on the subject and coin the process MicroStreaming”.
Learn how to deliver a hook, line and sinker during a MicroStream and you’ll be amazed how effective video marketing can become. Microstreaming is a new way of producing content live without the need for post production. We teach you how to create top notch marketing videos that will generate leads for your company without the need of expensive video equipment and timely post production.
Learn more at http://www.MicroStreaming.io
Or get up to speed quick with the below video series!
The NewTek ™ NDI (Network Device Interface) is a open source IP protocol for sending and receiving ultra low latency, high definition video and audio sources for live broadcasts. The protocol has been pioneered by Dr. Andrew Cross, NewTek’s president and CTO, to become a new standard for the industry.
What does this mean for NewTek and the popular TriCasters?
TriCasters will now have the capability of working with any NDI compatible device and provide low-latency HD video functionality. Device manufactures can now implement the NDI open source code for seemless integration into a NewTek TriCaster broadcast workflow.
What does this mean for the live streaming market?
The live streaming market is set to grow signifigantly in the coming years. Open source technology is a proven way to spur growth and market engagement.
*Some of the technology mentioned is still in Beta. Check with NewTek for latest release notes...
Our Predictions by Market:
Broadcast Market Overview:
The NewTek NDI allows for ultra low latency connections between multiple systems. Therefore various systems can now share resources over a local area network. A TriCaster Mini system can share video and audio sources with a NewTek TriCaster 460 allowing for flexible deployments for any budget. In the below example we are showing a NewTek TriCaster with various HD-SDI PTZOptics cameras connected. This Tricaster is then connected via NDI to a TriCaster Mini with additional PTZOptics HD-SDI cameras available as video sources.
Tip! - Sharing Resources
Now multiple operators can gain access to broadcast assets across a LAN “Local Area Network“ with ultra-low latency. Consider setting up a line of communication for instant messaging, audio conferencing or remote computer control. With remote computer control the main broadcast studio has additional flexibility...
Top live streaming services for churches
Live streaming is one of the most widely used communication tools today. Organizations small and large are utilize live streaming services to stream content to their audience. There are many platforms a user can use to show videos to his/her users such as Twitch, YouTube and Vimeo. Today we have the capability of taking this popular video presentation a step further by live streaming events to the world and having those event then converted into replayable videos. Today all of the top churches utilize live streaming to spread the good word across the world and people who cannot attend the church sessions on Sunday can just tune in to the live stream from any computer with a internet connection.
Hello IT Pros,
So the question has come up so frequently in the past few months "which camera is better the HuddleCam's or the PTZOptics"? We decided that a blog post was in line to review the details of this question. There are some core differences between the product lines that makes this decision not as hard as it may seem at first. Let's take a look at this decision tree which take the four main video camera requirements into consideration.
- Web Conferencing - Only requirement being USB
- Traditional Video Conferencing - Only requirement being HDMI or DVI
- Broadcast Video - Only requirement being HD-SDI or HDMI
- WebCasting - Only requirements being IP Streaming or RTSP/RTMP Streaming
YouTube celebrated its 10 years anniversary at the start of May 2015 and it’s still going strong. There was a time when the company was struggling to survive and now users view millions of videos each day generating more than a billion views. YouTube is still growing strongly with a 50% year on year increase in video views. It’s a platform like no other and many professionals also use it to live stream their events. Tomorrowland, one of the biggest music event is live streamed on YouTube each year to engage its fans across the globe. YouTube Live is a much needed platform in this fast paced world where we are always on the road trying to get ahead of our competition.