Radio station owners across the country can rejoice. The medium is far from dead. According to a Nielsen Total Audience Report based on first quarter 2019 data, 92 percent of U.S. adults listen to radio each week, the highest of any platform. Accompanying radio’s resilience is the massive growth of live video streaming, which initially began with individuals posting content to Facebook or Instagram Live, in addition to a variety of streaming apps. However, as live video streamers have grown into professional producers of content for outlets such as YouTube and Twitch, there is a growing demand among traditional media outlets, including radio, to incorporate live video streaming as part of their regular broadcasts.
At the International Society for Technology in Education conference in Philadelphia recently, we had the chance to speak with Paul Richards about the tools schools can use to add live streaming to their day. Richards is the author of the "Accelerated Broadcast Club Curriculum: Accelerated Student Learning in Broadcast & Live Streaming."
Richards explained that today teachers at schools throughout the country are looking to create broadcast clubs and curriculum, where their students can learn how to live stream. Many students are interested in a future career in radio or television broadcasting, or even an up-and-coming field such as Esports. Every day school events, including morning announcements and sports, can be live streamed by students to Facebook or YouTube. Students can get both on-camera and practical hands-on technology experience from these activities. Feel free to share this with a teacher you know who may want to download this book for their students.
Hello Pro AV & Broadcast Professionals!
Just getting back from InfoComm 2017, and a major trend appeared. Videos are being made inside traditional meetings spaces more than ever before. Not only are more rooms “video enabled” as we say in the industry, but every video conference, live streaming and webinar software includes a big red “record” button nested prominently inside the interface. That big red button is getting used more than ever, contributing to the staggering 300 hours of video being uploaded to YouTube every minute!
We have all sat through a recorded webinar right? They are getting better, but the majority of recorded webinars are sub-par in comparison to polished videos viewers are becoming more and more accustomed to. I would guess the last recorded webinar you watched is something your co-workers would call “death by powerpoint”. It’s not uncommon to come across recordings on YouTube with poor audio and video quality BUT when you do come across a video that was helpful and well prepared… that’s when users start to click the “subscribe” button. This is where social network sharing and communities discussions can start to uplift your video content and take your content further.
Ever wonder how the major television networks such as QVC and HSN create their infomercials? They have taken the ability to sell over video and turned it into an art. Here at PTZOptics we decided to break down the magic and create a free download kit for our customers to learn exactly how they can use the formula with their own products and services.
This article was originally posted on Medium.com here.
MicroStreaming is a form of live production which can eliminate post production requirements yet still provide valuable marketing videos with real production value. PTZOptics has pioneered this new technique and has now released a free video series (below) & eBook introducing the main topics of interest. In this article we will discuss the business drivers for the creation of high quality video content and how MicroStreaming.io is becoming a preferred workflow with today latest live production software.
What are the Business Drivers?
When Salesforce.com published the above statistic describing the business value for video views and sales personnel time valuation; we knew things were going to change. Everything from on-demand video content to live streaming webinars on-demand content is becoming a central focus for advertising and marketing initiatives in businesses of all sizes. The entire industry is embracing video for the simple reasons stated above. Customers are researching online for the majority of their decision making process. One recent study on Slideshare.net unveiled that 90% of customer research time is spent online before a sales representative was contacted. Both consumer and B2B purchasing decisions are being influenced by on-demand video. Whether you decide to leverage YouTube’s dominance in the video search arena or simply want to add a series of videos to your existing website MicroStreaming is a great DIY solution.
PTZOptics “MicroStreaming” approach pulls from effective sales principles and applies live streaming technologies to a new innovative workflow. “Using a green screen with virtual sets allows marketing teams the ability to place their next video anywhere in the world! We seemlessly switch between various scenes to make our videos more powerful” says Paul Richards Dir of Business Development at PTZOptics. “So many customers have asked how we make our marketing videos that we decided to create a complete YouTube Series on the subject and coin the process MicroStreaming”.
Learn how to deliver a hook, line and sinker during a MicroStream and you’ll be amazed how effective video marketing can become. Microstreaming is a new way of producing content live without the need for post production. We teach you how to create top notch marketing videos that will generate leads for your company without the need of expensive video equipment and timely post production.
Learn more at http://www.MicroStreaming.io
Or get up to speed quick with the below video series!
The NewTek ™ NDI (Network Device Interface) is a open source IP protocol for sending and receiving ultra low latency, high definition video and audio sources for live broadcasts. The protocol has been pioneered by Dr. Andrew Cross, NewTek’s president and CTO, to become a new standard for the industry.
What does this mean for NewTek and the popular TriCasters?
TriCasters will now have the capability of working with any NDI compatible device and provide low-latency HD video functionality. Device manufactures can now implement the NDI open source code for seemless integration into a NewTek TriCaster broadcast workflow.
What does this mean for the live streaming market?
The live streaming market is set to grow signifigantly in the coming years. Open source technology is a proven way to spur growth and market engagement.
*Some of the technology mentioned is still in Beta. Check with NewTek for latest release notes...
Our Predictions by Market:
Broadcast Market Overview:
The NewTek NDI allows for ultra low latency connections between multiple systems. Therefore various systems can now share resources over a local area network. A TriCaster Mini system can share video and audio sources with a NewTek TriCaster 460 allowing for flexible deployments for any budget. In the below example we are showing a NewTek TriCaster with various HD-SDI PTZOptics cameras connected. This Tricaster is then connected via NDI to a TriCaster Mini with additional PTZOptics HD-SDI cameras available as video sources.
Tip! - Sharing Resources
Now multiple operators can gain access to broadcast assets across a LAN “Local Area Network“ with ultra-low latency. Consider setting up a line of communication for instant messaging, audio conferencing or remote computer control. With remote computer control the main broadcast studio has additional flexibility...
Top live streaming services for churches
Live streaming is one of the most widely used communication tools today. Organizations small and large are utilize live streaming services to stream content to their audience. There are many platforms a user can use to show videos to his/her users such as Twitch, YouTube and Vimeo. Today we have the capability of taking this popular video presentation a step further by live streaming events to the world and having those event then converted into replayable videos. Today all of the top churches utilize live streaming to spread the good word across the world and people who cannot attend the church sessions on Sunday can just tune in to the live stream from any computer with a internet connection.