There's no time like the present to embrace new communication tools. Technology aids us in ways we never quite relied on so heavily in the past. With businesses and schools closed in most parts of the country for more than a month now, video conferencing has taken center stage as America's conference room and class room.
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Recently, my partners at PTZOptics and I headed over to WCHE radio in West Chester, Pa., to produce a live video stream as part of a special mid-day broadcast. We wanted to demonstrate live video streaming as a powerful tool to engage with the radio station’s current listening audience. During our broadcast, we live streamed to Facebook, LinkedIN, Twitter, Twitch and YouTube.
Radio station owners across the country can rejoice. The medium is far from dead. According to a Nielsen Total Audience Report based on first quarter 2019 data, 92 percent of U.S. adults listen to radio each week, the highest of any platform. Accompanying radio’s resilience is the massive growth of live video streaming, which initially began with individuals posting content to Facebook or Instagram Live, in addition to a variety of streaming apps. However, as live video streamers have grown into professional producers of content for outlets such as YouTube and Twitch, there is a growing demand among traditional media outlets, including radio, to incorporate live video streaming as part of their regular broadcasts.