This is a really cool time to be part of the video production industry. The immense culture shift toward digital media and smartphone usage is increasing the demand for video by leaps and bounds. After reading the Huffington Post article “Yes, It’s time to get serious about vertical video”, I have to say that the data is compelling. So compelling that it starts to flip everything we about 16:9 video resolutions and makes you think twice about 9:16.
Consider the fact that smartphone users hold their phones vertically 94% of the time and more than half of all video is now consumed on mobile devices. Jill Sherman, SVP, Social Strategy reports that Widescreen (16:9) and square (1:1) will have a hard time competing with vertical video (9:16) when it comes to mobile video consumption.
So I did a test and the results were pretty interesting. Yes, I did see more organic video views a 9:16 vertical video versus a similar 16:9 widescreen video. These test are difficult to draw too much information from because the views depend so much on the content and user behavior but the test did have a striking resemblance to a test performed 1 year earlier on YouTube vs Facebook Video content on Facebook.
Just getting back from InfoComm 2017, and a major trend appeared. Videos are being made inside traditional meetings spaces more than ever before. Not only are more rooms “video enabled” as we say in the industry, but every video conference, live streaming and webinar software includes a big red “record” button nested prominently inside the interface. That big red button is getting used more than ever, contributing to the staggering 300 hours of video being uploaded to YouTube every minute!
We have all sat through a recorded webinar right? They are getting better, but the majority of recorded webinars are sub-par in comparison to polished videos viewers are becoming more and more accustomed to. I would guess the last recorded webinar you watched is something your co-workers would call “death by powerpoint”. It’s not uncommon to come across recordings on YouTube with poor audio and video quality BUT when you do come across a video that was helpful and well prepared… that’s when users start to click the “subscribe” button. This is where social network sharing and communities discussions can start to uplift your video content and take your content further.
I recently got a chance to test out some of the industries top auto tracking camera solutions. Last year at INFOCOMM we saw quite a few new auto-tracking cameras solutions from 1Beyond, HuddleCamHD, Vaddio and PTZOptics. We will get into each of these companies auto-tracking solutions in this blog and I have side by side footage for the HuddleCamHD SimplTrack and PTZOptics Perfect Track.
Auto Tracking Cameras for Lecture Capture
The good news is that that auto-tracking cameras are finally here with some impressive performance. The HuddleCamHD Simpltrack pictured above has some amazing features for controlling the speed and sensistivity we test out in the video below. We also, did a very similar test with the PTZOptics Perfect. I have to say the HuddleCamHD Simpltrack has a much more feature rich interface for auto-tracking. The "Tracking Parameters" turned out to much more in-depth. While, I do love the simplicity of the Perfect Track system from PTZOptics (and the cameras) take a look at the PTZOptics Perfect Track interface below.
Remember last week when we talked about Zoom Video Communicationsadding live streaming to their webinar platform (article here)? Now the video production software market is looking for a piece of the pie, in a converging industry with a combined worth an estimated $100+ Billion by 2020 (Video Communications & Live Streaming — See sources below)!
So let’s look at one of the live streaming industries most innovative video production companies who has slipped in a peer-to-peer video conferencing add-on to their latest release. vMix just announced new feature called “vMix Call” and I think this is a GAME CHANGER for the live streaming market! vMix Call allows users to instantly launch a video conference call inside their professional 4K capable video production software suite. As you will see in this video vMix now supports the ability to add an input specifically for video calling with guests on your live show. This is perhaps one of the most exciting features being released in vMix 19 AND it’s already available for BETA testing.
We have moved over to the dark side of video communications… Live Streaming. In some ways, I miss the lightside. GoToWebinar, Cisco Event Center and Zoom Webinar were comfortable. They weren’t too expensive and I enjoyed the easy to manage platforms that just felt good.
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