There's no time like the present to embrace new communication tools. Technology aids us in ways we never quite relied on so heavily in the past. With businesses and schools closed in most parts of the country for more than a month now, video conferencing has taken center stage as America's conference room and class room.
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It’s certainly a unique time for those of us in the professional audiovisual industry. For designers, integrators, re-sellers and technology managers, the niche industry that usually consumes us with the deeply technical side of things has now shifted into mainstream conversations.
Why? As most of us have noticed, the news media, local municipalities, counties, schools and businesses have been working feverishly to convey critical information to the public about the recent outbreak of COVID-19, known commonly as coronavirus. While many may disagree about the severity of the virus, two things are certain. The virus is spreading, and businesses are cancelling conferences, meetings and other events to prevent their employees' exposure.
According to The Lancet, “the national security strategy for COVID-19 within China has shifted to so-called wartime control measures,” with cities on lock down.
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Recently, the Conference Room Systems crew visited the Olivet United Methodist Church in Coatesville, Pa., to check in on some PTZOptics cameras that they purchased from us in late 2018. Did you know that CRS has a suite of products that are being used by houses of worship to live stream their services? Olivet, like many houses of worship we help throughout the United States, incorporates a live stream as part of its weekly service. Members of the church say the weekly live stream has allowed not only the worshipers inside the church to see the service projected onto two large screens but also congregants at home or those out of state are able to tune in. Additionally, the larger screens have also helped visually impaired congregants who have found the larger print on those screens easier to read, helping them to participate in weekly services.
We asked Mike Givler, whose been heading the church's live streaming efforts, some questions about his experience:
This is a really cool time to be part of the video production industry. The immense culture shift toward digital media and smartphone usage is increasing the demand for video by leaps and bounds. After reading the Huffington Post article “Yes, It’s time to get serious about vertical video”, I have to say that the data is compelling. So compelling that it starts to flip everything we about 16:9 video resolutions and makes you think twice about 9:16.
Consider the fact that smartphone users hold their phones vertically 94% of the time and more than half of all video is now consumed on mobile devices. Jill Sherman, SVP, Social Strategy reports that Widescreen (16:9) and square (1:1) will have a hard time competing with vertical video (9:16) when it comes to mobile video consumption.
So I did a test and the results were pretty interesting. Yes, I did see more organic video views a 9:16 vertical video versus a similar 16:9 widescreen video. These test are difficult to draw too much information from because the views depend so much on the content and user behavior but the test did have a striking resemblance to a test performed 1 year earlier on YouTube vs Facebook Video content on Facebook.
Hello Pro AV & Broadcast Professionals!
Just getting back from InfoComm 2017, and a major trend appeared. Videos are being made inside traditional meetings spaces more than ever before. Not only are more rooms “video enabled” as we say in the industry, but every video conference, live streaming and webinar software includes a big red “record” button nested prominently inside the interface. That big red button is getting used more than ever, contributing to the staggering 300 hours of video being uploaded to YouTube every minute!
We have all sat through a recorded webinar right? They are getting better, but the majority of recorded webinars are sub-par in comparison to polished videos viewers are becoming more and more accustomed to. I would guess the last recorded webinar you watched is something your co-workers would call “death by powerpoint”. It’s not uncommon to come across recordings on YouTube with poor audio and video quality BUT when you do come across a video that was helpful and well prepared… that’s when users start to click the “subscribe” button. This is where social network sharing and communities discussions can start to uplift your video content and take your content further.
CRS is proud to announce we will be offering 3D conference room layouts with Google Sketchup! CRS is now offering 3D room layouts. We have a link below where you can get started with your next project to have a 3D rending made and drawn to scale! CRS is using Google Sketchup to create 3D Room Layouts for our customers audio visual projects. If you are working with an account manager from CRS, request a 3D rendering for your next project and meet with one of our engineers who can make you next project a success!
There was a time in the not so distant past when everything technology related was complicated. For about 30 years (1980-2010) most video and audio related technology integration projects were installed by specialized companies. In the past 5 years everything has changed! If you have somehow missed this huge culture shift toward DIY ProAV let me fill you in.