There's no time like the present to embrace new communication tools. Technology aids us in ways we never quite relied on so heavily in the past. With businesses and schools closed in most parts of the country for more than a month now, video conferencing has taken center stage as America's conference room and class room.
Topics: home office video conferencing, Live Streaming, zoom, vmix, Video Production, green screens, youtube, virtual backgrounds, Facebook, webcam, Best Camera for Live Streaming, how to use video conferencing, why video conferencing is important in business, 4k camera, cloud solutions
Recently, my partners at PTZOptics and I headed over to WCHE radio in West Chester, Pa., to produce a live video stream as part of a special mid-day broadcast. We wanted to demonstrate live video streaming as a powerful tool to engage with the radio station’s current listening audience. During our broadcast, we live streamed to Facebook, LinkedIN, Twitter, Twitch and YouTube.
Radio station owners across the country can rejoice. The medium is far from dead. According to a Nielsen Total Audience Report based on first quarter 2019 data, 92 percent of U.S. adults listen to radio each week, the highest of any platform. Accompanying radio’s resilience is the massive growth of live video streaming, which initially began with individuals posting content to Facebook or Instagram Live, in addition to a variety of streaming apps. However, as live video streamers have grown into professional producers of content for outlets such as YouTube and Twitch, there is a growing demand among traditional media outlets, including radio, to incorporate live video streaming as part of their regular broadcasts.
At the International Society for Technology in Education conference in Philadelphia recently, we had the chance to speak with Paul Richards about the tools schools can use to add live streaming to their day. Richards is the author of the "Accelerated Broadcast Club Curriculum: Accelerated Student Learning in Broadcast & Live Streaming."
Richards explained that today teachers at schools throughout the country are looking to create broadcast clubs and curriculum, where their students can learn how to live stream. Many students are interested in a future career in radio or television broadcasting, or even an up-and-coming field such as Esports. Every day school events, including morning announcements and sports, can be live streamed by students to Facebook or YouTube. Students can get both on-camera and practical hands-on technology experience from these activities. Feel free to share this with a teacher you know who may want to download this book for their students.
First of all, I wanted to thank everyone! Our business partners, our YouTube subscribers and our customers! 2016 has been our most successful year in business EVER!