Las Vegas, NV - PTZOptics announced today they will be demonstrating a new YouTube Live technology allowing user to select between multiple live streaming cameras at the 2016 Infocomm technology show. The new YouTube Live feature allows broadcasters to send multiple RTMP streams to YouTube allowing live viewers multiple selectable camera views during the live stream from anywhere in the world. PTZOptics will be demonstrating their new second generation camera line capable of 1080p 60fps video via outputs such as USB 3.0, HDMI, HD-SDI and h.264/h.265 IP streaming.
Live streaming is an incredibly powerful technology businesses are using to connect with prospects and customers around the world. Use cases range from event promotion, product launches, customer support and beyond. While today's technology gets easier and easier to use there is a major hurdle in front of businesses looking to adopt this technology.
MicroStreaming is a form of live production which can eliminate post production requirements yet still provide valuable marketing videos with real production value. PTZOptics has pioneered this new technique and has now released a free video series (below) & eBook introducing the main topics of interest. In this article we will discuss the business drivers for the creation of high quality video content and how MicroStreaming.io is becoming a preferred workflow with today latest live production software.
What are the Business Drivers?
When Salesforce.com published the above statistic describing the business value for video views and sales personnel time valuation; we knew things were going to change. Everything from on-demand video content to live streaming webinars on-demand content is becoming a central focus for advertising and marketing initiatives in businesses of all sizes. The entire industry is embracing video for the simple reasons stated above. Customers are researching online for the majority of their decision making process. One recent study on Slideshare.net unveiled that 90% of customer research time is spent online before a sales representative was contacted. Both consumer and B2B purchasing decisions are being influenced by on-demand video. Whether you decide to leverage YouTube’s dominance in the video search arena or simply want to add a series of videos to your existing website MicroStreaming is a great DIY solution.
PTZOptics “MicroStreaming” approach pulls from effective sales principles and applies live streaming technologies to a new innovative workflow. “Using a green screen with virtual sets allows marketing teams the ability to place their next video anywhere in the world! We seemlessly switch between various scenes to make our videos more powerful” says Paul Richards Dir of Business Development at PTZOptics. “So many customers have asked how we make our marketing videos that we decided to create a complete YouTube Series on the subject and coin the process MicroStreaming”.
Learn how to deliver a hook, line and sinker during a MicroStream and you’ll be amazed how effective video marketing can become. Microstreaming is a new way of producing content live without the need for post production. We teach you how to create top notch marketing videos that will generate leads for your company without the need of expensive video equipment and timely post production.
I’m happy to finally announce our secret YouTube live streaming formula you can use to create amazing video content about any subject! This “secret” broadcast technique is a combination of simple video flow management and live streaming technology such as: Green Screen/Chroma Key, Video Conferencing and Live Video Production.
The approach is simple: Hook, Line and Sinker. You can add as much branding and special effects as you want but the principle hook, line and sinker will always reign supreme. In this eBook we will review how various Virtual Sets, Video Overlays and Lower Thirds branding can help bring your videos to life like the pros.
I'm going to get right down to the amazing webinar enhancements we added to our latest live webinar hosted with Zoom!
1. Green Screen / Chroma Keying - The use of an "external webcam" used with our video conferencing software (Zoom) with a green screen.
2. Virtual Sets - Virtual sets combine virtual background and foreground elements to your chroma key video to make a virtual broadcast set.
3. Branding - Recorded webinars can be watching thousands of times over so it's important for our marketing team to brand the video. We used live production branding during the show and we used additional branding using Adobe After Effects.
Why Branding is important?
Webinars are one of the most important tools in today's modern marketers tool bag. No matter how many live viewers you get during your live event you will ALWAYS get more views on-demand on YouTube/Vimeo. A video that receives 7,500 views/day is equal to 46 hyper efficient sales people talking to clients about your product (from Salesforce.com). That makes the value of your on-demand videos sky rocket (depending on the effectiveness of your video. So branding these videos is incredibly important and we have some tips on how you can do it!
Live Webinar Effects
The live effects that you see above are extremely easy to use and they add much need interactivity and life to the webinar. The Virtual Set capabilities can take your webinar anywhere in the world! So we create (16) virtual sets for banking/finance, house of worship, education and sales/marketing (See them here). We use a green screen to transport our "talent" to a suitable location vs our messy boardroom.
The benefit of live webinar effects is that you don't have to spend any time in post-production. You can also live stream the entire branded event to YouTube Live and you don't even have to store the files on your computer!
Post Production (Adobe After Effects, SONY Vegas, MovieMaker)
Anything you didn't catch live can always be added in post production. In the video above we added our logo's in the black bars from the Zoom recording. You can do almost anything you want with this technology so the sky is the limit. If you don't have a video editing person on staff, I would suggest using simple lower thirds, a virtual set with the LCD showing your content and/or using a interactive device like a iPad or Windows table to add interactivity to your webinar!
Free Ebook
Check out our free eBook below and tune in weekly for our Friday Webinars! This week we are interviewing PhD Christopher Jaynes from Mersive Solstice! Also, see "how we stream" at http://live.huddlecamhd.com!
